Facebook Releases New Data on How People Plan Their Weddings on Facebook and Instagram [Infographic]
Social media has become a significant part of how we interact in virtually all aspects of everyday life - and that includes marriage. These days, people make announcements about their relationship status and milestones online, which, in turn, provides social networks with data on how those events are celebrated and how they influence additional actions. Like, importantly, purchase behavior.
Knowing how, exactly, such processes play out can be of significant value for brands looking to target people at the right time, so Facebook recently conducted a new study into how people get engaged and plan for their weddings on The Social Network - specifically, their researchers examined how people in France, the Netherlands, Poland, the United Arab Emirates and the United Kingdom "use Facebook and Instagram to add a digital twist to classic wedding traditions".
They've combined their findings into a new infographic which contains a range of interesting, and potentially valuable, insights for marketers.
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