Facebook Topics to Watch - DIY and Biology Amongst Trending Interests [Infographic]
Facebook has released it's latest "Topics to Watch" report covering the biggest interests of discussion among Facebook users from the month of June.
Topics to Watch highlights emerging trends which are gaining momentum across The Social Network, along with a range of insights into the surrounding context of the related conversation - including associated topics, an indicator of the increase in mention volume over time and demographic oversight as to who, exactly, is talking about each.
According to Facebook:
"Topics to Watch are conversation topics that have shown long-term growth on Facebook, which we predict will likely continue to grow. The discussion about these topics mirrors the volume, variance and measures of consistent growth shown in other conversation topics which grew consistently. If another topic shows similar early growth patterns to previous topics with long-term growth (such as Kale) we can expect it to continue increasing"
Facebook's research team says 80% of the topics they've identified in this way have gone on to become more prominent trends, as predicted, so it's worth paying attention to what they have to say.
In fact, Facebook says:
"We recommend brands use the charts below list to fuel everything from product development to creative."
They seem pretty confident these are the trends to watch. The full infographic is below, with more information available on the Facebook IQ Insights blog.
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