According to Mike over at TechCrunch - confirming a rumour originally reported by Sam Sethi, ex- of TechCrunch UK - Google is close to acquiring Feedburner for $100-million. If true, this is a deal that makes sense to me, as it does to my friend Tony Hung from Deep Jive Interests and to Ash from Watchmojo. Feedburner is a great service with tons of useful features - many of which will no doubt plug in nicely to Google's Analytics and other website tools - and so it's no surprise that someone like Google would want them, even at what amounts to a 10-times revenue multiple, according to Ash. Valleywag also had the rumour, and the price tag, in a post last week.
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