As always, click on the image to see it full size.
From Venturebeat:
"CMTOs are using significant technology and analytical expertise to help companies make sense of and exploit vast amounts of customer and market data from sources as diverse as Facebook, the company blog, customer databases, sales information, and trending tweets on Twitter.
Key areas of focus include managing the various technologies bolted together to enable this, turning social data into actionable insights - and sales - and delivering coordinated marketing campaigns in multiple channels simultaneously."