In case you needed another reason to ensure your Google My Business listing is up to date, the search giant is today rolling out it's recently announced search assistance features to all Google Maps users.
As explained by Google:
"Last month, we introduced new ways to experience your city with Google Maps - helping you find the best spots to eat, drink, and play based on the things you’re into. Many of these features start rolling out worldwide today."
As noted, the new explore options highlight relevant options based on your interests.
There's a range of ways the new features can be used - with the redesigned Explore tab providing quick recommendations for restaurants, bars, and cafes in any area you’re interested in, Google says that the tool can act as a virtual guide, helping users improve their travel experiences.
The new listings will also uncover top events and activities happening in your area.
"You can see photos, descriptions, and filter by categories like “good for kids,” “cheap” or “indoor or outdoor” so you can find just the right activity to fit your mood."
As noted, the functionality was announced last month, but its now coming to all users - and as such, it makes it more important that your brand listings and info are updated within Google's databanks. There are obviously some elements beyond your control - ratings and such - but as more people get access to these new search features, it's worth ensuring you've covered all your bases to maximize your potential traffic.
Google Maps is one of the most downloaded apps in the world, underlining the potential usage of these new tools. While not everyone will check them out, you'd expect that a significant number will, and if they catch on, this could become an even more significant discovery element.
There are, of course, many other reasons why you should want to ensure your Google listings are complete, but these new search tools only further underline the case.