Inspired storytelling is good for business development, talent acquisition and talent retention. As Director of Global Digital Communications at Avery Dennison, James Moat is mobilizing employees to Get Social. Established in 1935, Avery Dennison is a maker of "innovative sticky stuff" with operations in more than 50 countries and over 25,000 employees.
An international leader in labeling and packaging materials solutions, Avery Dennison is two years into their social business journey. Listen to this new episode of The Social Business Engine podcast to hear about their path to becoming a social business and how Moat already understands it's an everlasting journey, worthy of its efforts.
On This Social Business Engine Podcast Episode You'll Discover
- The kind of content Avery Dennison creates for their four key target audiences: their customers, shareholders, communities, and employees.
- How social media is powerful across business functions, in addition to marketing.
- Why Avery Dennison aims to educate employees on the basics of social media, and what they share to train employees to leverage social media personally and professionally.
- How Moat defined key performance indicators to communicate to senior management the growth of their 'Get Social' program and how it impacts the business.