LinkedIn is a key platform for B2B brands, but it can also be an important element of B2C brand-building and recognition efforts, particularly in regards to adding a level of professionalism and credibility to your broader web presence.
Regardless of what business type you manage, there is benefit to maintaining an active presence wherever your audience will be. These days, with the path to purchase split in a wide range of directions, consumers are looking for insights from all different sources - and with LinkedIn engagement at record high levels, its worth considering your on-platform presence, and whether your LinkedIn business page is all it could be - or indeed,if you have one at all.
In order to help you get on the right track, LinkedIn has published this infographic, which provides an overview of the essentials for setting up a LinkedIn business page. On top of that, the graphic also outlines posting tips, and notes on how to use LinkedIn's Showcase Pages for specific company offerings.
There are some great pointers in here - the infographic is part of LinkedIn's larger Pages Toolkit, which includes a heap of information and insights to help you maximize your brand's LinkedIn presence.