For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.
For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It's time social marketers went beyond simply counting 'Likes' and comments, and uncovered the deeper meaning of social conversations.
For more useful insight into how to stand out in social media, head over to Amazon to pre-order my book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence.