Mother's are an extremely influential demographic, and data shows that mothers are also increasingly active online, providing new opportunities for connection and reach. And with more than 85 million moms in the U.S. alone, its worth considering where they fit into your marketing plan, and how you can best tailor your messaging to appeal to this group.
There are some great data points here, including:
- 56% of moms in the U.S. feel that marketers don't understand them
- 63% of moms say that their mobile device is important in connecting them to the social world
- 87% of moms in the U.S. use social media
There's a heap of interesting considerations - take a look at the full infographic below.