Over the years, Google has turned its 'My Business' service from a simple NAP listing into a more holistic solution for businesses. With the latest developments, Google My Business now offers a whole range of features for presenting your business and your products, as well as for communicating with people who find you in Google Search and on Google Maps. Don’t miss out on this great and free opportunity for your marketing and to increase your social engagement.

One of the key, newer additions to consider is Google Posts, which are short articles that can promote any kind of information about your company. With Google Posts, you can present your latest news and current announcements, and they'll be be displayed prominently on your Google My Business listing, as well as in both Google Search and Google Maps results:

New posts remain active for seven days (or when the event date in the post has passed) before they're removed from the default view to a historical view. You can publish multiple Google Posts at a time, of which the latest two active posts are visible directly in the Knowledge Panel. Up to ten current posts can be scrolled in a carousel view.

It's a great opportunity to attract more interest in search - here are five tips to help you make the most of the option for your brand.