While the hype around live-streaming has died down somewhat since the early, Meerkat days, live-streaming, as a practice, still holds huge potential, and can be a great way to boost engagement, foster community, and maximize your social media presence.
Live-streaming enables you to connect with your audience in real-time, and provide a range of different entertainment and showcase content, including Q and A sessions, product demos, factory tours, exclusive interviews - the list goes on.
There is, of course, an inherent risk with live content that something might go wrong - and there's not much you can do to fix it since it's being broadcast as it happens. But with a little planning, and courage, you can help to build a more connected online community of brand advocates by showing them your real self, and sharing unique insights into your business and process.
Need more convincing? Check out this new infographic from Switcher Studio and NowSourcing, which outlines a range of live-streaming stats and tips to help get your streaming strategy off the ground.
A version of this post was first published on the Digital Information World blog.