While the hype around live-streaming has died down somewhat since the early, Meerkat days, live-streaming, as a practice, still holds huge potential, and can be a great way to boost engagement, foster community, and maximize your social media presence.
Live-streaming enables you to connect with your audience in real-time, and provide a range of different entertainment and showcase content, including Q and A sessions, product demos, factory tours, exclusive interviews - the list goes on.
There is, of course, an inherent risk with live content that something might go wrong - and there's not much you can do to fix it since it's being broadcast as it happens. But with a little planning, and courage, you can help to build a more connected online community of brand advocates by showing them your real self, and sharing unique insights into your business and process.
A version of this post was first published on the Digital Information World blog.