Are you thinking of adding Snapchat into your 2019 social media marketing strategy?
The formerly ephemeral content app hasn't had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users.
And the platform is evolving - more recently, Snap has started to add significant improvements for advertisers and marketers, making it an even more appealing proposition. It's not for everyone, not all businesses will benefit from marketing via Snap. But there are many who will, and given the performance results some brands are seeing, it may well be worth a look.
A version of this post was first published on the Digital Information World blog.