Hey Facebookers, have you heard of or seen the new privacy setting called Instant Personalization that went live earlier this week? This new technology is different from Social Plugins, which many B2B and B2C sites are already using. Social plugins include things like Facebook live streams and "Like Buttons" and are intended to drive user engagement and make a website more 'social'. With Instant Personalization, Facebook shares data with a handful of non-Facebook websites.
At present this "select set of partners" is limited to:
Bing
TripAdvisor
Clicker
Rotten Tomatoes
Docs
Pandora
Yelp
Scribd
By pulling in your Facebook data, these partners are able to personalize your web browsing experience when you hit their sites. For example, if you visit Yelp to check out a review on a restaurant where you are thinking of eating, you may find that your Facebook friends have already reviewed that same restaurant! Or, if you are not yet a Yelper you would see a message along the bottom of the screen like this:
This feature is made active, by default. Although you can turn off the personalization experience on each of the partner sites, you can also opt to deactivate this feature in your Facebook account. To do so, navigate the path below:
Account > Privacy Settings > Apps and Websites > Instant Personalization