It's not often I come across a major musical artists' web site and find that I can say to myself - "these guys got it right." Today I visited John Mayers site and although I'm not a fan of his music the site is a great example of how to get the message across simply and elegantly while giving his fans the ability to interact on many levels. The tie-in with Blackberry is genius too. The Blackberry micro-site just spreads the Meyer messaging and interactivity far and wide by offering exclusive Meyer content - audio, video, pictures and more.
John says "hi."
John Meyer has a blog and he seems to use it, at least I hope it's him because the most egregious offense is having someone else blog for you. I'm going to keep checking back on this one. In fact there are multiple blog links on the home page. This one is written by "Scotty" who may be in the band or may be the T-shirt vendor, it's hard to tell. The blog focuses on the new T-shirts - "A collaboration with Loomstate - a completely organic, sustainable tee. Very limited... We only made 587 of the shirts, each hangtag is hand-numbered."
And there's even a place to send in your encore requests for the shows you'll attend. Customer happy time I reckon. And client happy too, Blackberry made a wise choice sponsoring this musician.
Credit: Mayer web link found on the Mediapost blogs.