Social media has proven success in the larger, retail driven market of business-to-consumer (B2C). How does that translate to your company, do you even need to be involved in social media space? If you participate, how do you manage a social media program and get the best return on investment (ROI)? Social media is no longer a new technology, and poor presence leaves your company behind. But remember - social media is still ONE tool in your overall marketing strategy, not THE tool.
Let's face it. Investing in anything new for your company - you want to know about the RESULTS. And the behaviors of your clients. I put together a "Social Media Stats" graph, to demonstrate a few of these metrics. Then....we can talk about the "Big 3 Factors" behind the need for Social Media (below).
SOCIAL MEDIA STATS:
The key behind all these statistics is most likely your clients and colleagues are already using social media....and so are your competitors.
BIG 3 FACTORS: These are "the Big 3" reasons I would use to convince companies that Social Media is important. And here to stay.
- TREND: Concept of "sharing" is changing. Goooooodbyyyyyyeeeee email! The use of email for sharing isn't as practical: one-to-one VS. one-to-many in Social Media. The fastest growing age group of Social Media usage is, believe it or not, 55+ group. So needless to say email will someday be a thing of the past. And content stays dynamic (live) which is better than stagnant with email.
- VALUE: Social Media is cheap and easy. Or more politically correct, cost effective and efficient. You can easily target niche audiences and build traffic in your industry. Smart strategy can equal a huge payoff for smaller companies, and give you a distinct voice. Information is easily shared and magnified in social space.
- IMPACT: Use and growth is exponential. Five years ago, did we Tweet? Was Facebook size equal to that of the 3rd largest country in the world? I don't think so. Capitalizing on a growing phase in human interaction is key. And adoption of Social Media will help both your internal and external audiences learn about your company.
Use this Social Media revolution to make your company stand out! Don't be afraid to give it a try. Studies show more and more reason to get involved, "GET SOCIAL."
More info? [email protected] or @SoMeffect | [email protected] or @Taryn44
BLOG: SoMeffect