Visual search tools are rapidly improving. From Pinterest's Lens to Facebook's image recognition capacity, to Google's visual identification options, the accuracy, speed and convenience of using visual cues for queries are all getting better, which may soon have significant SEO implications.
It's not yet a major option, not everyone is out there using their phone cameras to search for products and objects by image alone. But more and more people are doing just that, and the stats show that this behavior will continue to rise.
So what can you do to optimize your content for visual search, and ensure that you're meeting customer needs in this regard? That's what this new infographic from the team at MDG Advertising is all about. In it, they provide an overview of how visual search works, some examples of the process already in action and some tips on how to align your content efforts with these trends.
You can read MDG's full report on their website, or check out the infographic below.