LinkedIn has been working hard to add in new features and tools to help businesses make best use of its platform, including the recent additions of associated Page hashtags, ad transparency tools, improved video metrics and more.
And this week, LinkedIn is adding some new options to help businesses, in the form of custom call to action buttons for company pages, which will help brands drive more desired action from visitors.
As explained by LinkedIn:
"As a Page Admin, we've heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page. Five new options make it easy to turn your Page visitors into potential leads, and new analytics dashboards will provide deeper insight into how many visitors are clicking through."
Those five new CTA options are:
- Contact us
- Learn more
- Sign up
- Visit website
This will provide another way for businesses to drive direct traffic and response from their company page visitors, while LinkedIn will also provide analytics data for your custom CTA button in the dashboard on the left-hand side of your Page Admin home, or at the top of your "Visitor Analytics" tab.
It could prove to be a particularly helpful tool, with the capacity to guide LinkedIn company page visitors to a more specific outcome, rather than a basic re-direct to your website.
And LinkedIn's not done with its company page updates yet:
"Going forward, we plan to release new features once a quarter, so you can keep track of all the important updates that allow you to make the most of your LinkedIn Page."
Now with more than 630 million members, and seeing record levels of engagement, LinkedIn remains a key platform for social media marketing, and is fast becoming a more important consideration for all brands - particularly given it's increasing capacity to drive referral traffic. It won't be a perfect fit for every business, but if you haven't checked in on LinkedIn for a while, it may well be worth another look.