LinkedIn has published a new report which looks at workplace culture trends, with a particular focus on what makes modern employees stay with particular employers.
The overall insights are interesting, but of particular note in LinkedIn's research is an area that relates to the rising potential of employee advocacy.
As noted by LinkedIn, 87% of Americans say having pride in the company they work for is important, while 71% of professionals say that they'd be willing to take a pay cut to work for a company "which has a mission they believe in and shared values".
This is a key element in your employee advocacy efforts - if you want your employees to share your brand content, you need to give them reason to do so, rather than demanding such. This research underlines that need - if you can align your staff with your brand mission, you'll stand a much better chance of facilitating organic advocacy.
Check out LinkedIn's further insights in the infographic below.