At least from our perspective it made all the sense in the world for a business to have a profile within social networks. After all, a business is made up of people. Justrecently we began a series about "The Virtual Organization Model and will continue with economic, organizational and related models.
Do You Think Linkedin was Listening?
The Linkedin Blog reads Today, I'm here to blog about a completely new product offering, a radically new way you can use LinkedIn for your business. Today, LinkedIn introduced Company Profiles, a new research tool that helps you find and explore companies that you might want to work for or do business with. Maisy Samuelson, my colleague from the product side, has blogged a quick video demo, which you should take a look at here.
Company Profiles are literally profiles for companies. From an engineering perspective, we started with a relatively simple prototype of recent promotions and hires, iterated and created static pages for several companies. We then launched our company standardization project, played with massive amounts of statistical data, improved our search engine, added analytical data platform, ran a whole bunch of SQL scripts and implemented several designs of a page - Phew! All in a day's work! And here's what the page looks like now, with all the bricks in place:
Interesting point, the people at Business 3.0 approached Linkedin with their application during the second half of 2007. Their response was, not interested. I guess they weren't interested in an outside application however obviously they were interested in their own.
The base idea creates a whole new dynamic within the entire social web. No longer will "businesses" be able to simply keep a static web page. Now they will have to interact with all the people (employees, customers and suppliers) or lose market share to those that do.
Stay tuned for more of this. What say you?