A couple of recent items have me thinking about what is happening in the marketing landscape around us. We talked recently about the PR study done at Annenberg School of Communications concerning best practices and how the industry is not doing a good job of measuring its effectiveness.
On the heels of this study, we see items like this one from Ad Age about longtime advertisers pulling the plug on their big broadcast ad programs.
Marketers are moving their budgets into other areas, such as mobile text message advertising. And we read about companies like Hershey's doing in-home promotions to reach their audiences. Add to that what is happening on the social media front, and I see a full-scale renovation of the marketing landscape.
Finally, marketers are going to have to deal with consumers on a one-to-one basis if they want to differentiate their products and services, as well as build customer loyalty. This is good news for the consumer, and ultimately for the smart marketers out there. Are you among that number?