Maximizing Your 'Back to School' Marketing on Facebook and Instagram [Infographic]
The start of a new school year is a crucial time for many marketers looking to reach an audience of active buyers seeking products of various kinds - from school supplies to computers to clothing. In the US, students start school at varying points between mid-July and mid-September, making it an important period to reach this audience with relevant marketing campaigns.
To help boost your efforts on this front, Facebook have put together this new infographic which looks at the key trends amongst both Facebook and Instgram users in the period.
And there are some great insights here - for example:
- 91% of 'Back-to-School' related Facebook posts, photos and videos in the US are now shared on mobile
- Video posts see spikes on Mondays throughout the 'Back-to-School' season
- 'Planning' is a key topic on Facebook, but clothing-related discussion is more relevant on Instagram
There's a heap of ways you could use this data - even if your products and services don't directly relate to students, you could still use the insights provided to tap into a relevant angle for your marketing efforts.
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