Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement and employee advocacy. Prior to pursuing an entreprenuerial path, she lead a number of IBM's transformational social business and digital strategy initiatives which reshaped the way the global brand engaged in the internet era. Emerick has pioneered and scaled Employee Advocacy programs (Digital IBMer, IBM Select and IBM Voices), fueled by social media analytics that helping 400,000+ employees become more targeted and efficient with their social media engagement. She recently co-authored her first book with Chris Boudreaux called: The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. She serves on the Social Media Today Advisory Board and WOMMA Research & Measurement Council.
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