The majority of companies can't determine if their mobile efforts are effective. That is one of the key takeaways from Uberflip's latest infographic titled Mobile Marketing in 2013: Stats and Figures, which illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing.
"The numbers are startling - the majority of companies admit to not having a mobile strategy, and my guess is that those who think that they have a mobile strategy are misinformed. They think that simply having an app or a mobile-friendly website suffices for a strategy," says Neil Bhapkar, Uberflip's VP of Marketing. "Fortunately brands are starting to get wise with things like responsive design and HTML5 web apps vs. native apps, and marketers are allocating more and more budget to mobile advertising."
- Only 25% of brands have a mobile strategy [Econsultancy].
- 45% of companies rely solely on desktops sites to showcase their content [Adobe].
- When it comes to creating mobile websites, two design trends are dominating the market: device-specific and responsive design [Trighton Interactive].
- Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years [Business Insider].