While video marketing continues to be one of the web's recent hot topics, as with anything, it's important that we examine the "why" in regards to video's new found royalty in the digital marketing social spectrum.
Videos are, by far and wide, one of the most powerful mediums of communication available to marketers. The reason for this (as sad as it may be) is that people don't like to read. We've been inundated, bombarded and otherwise overloaded with text, articles, content, blogs, emails, press releases and other massive collections of letters that form words with which we're meant to interpret some form of valuable message and it has become tiring. Videos on the other hand are easy - you can communicate exponentially more in a 30 second video then you'll ever be able to in the same space of time using a blog.
Videos are more likely to be opened, viewed to completion and shared than a blog or newsletter and can still deliver the same level and depth of information. So what's the down side?
We'll have to get back to you on that - at present there doesn't appear to be one.
Not only can videos be at the center of your digital marketing strategy in terms of content dissemination, they're also invaluable when it comes to SEO; vSEO has become the latest and greatest in the optimizer's arsenal and has assisted smaller, less entrenched marketers gain footholds on digital market shares that would have otherwise been impossible.
Still don't believe me? Here are a collection of statistics regarding video marketing that should do more than just sway your opinion:
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