After seeing success with their DIY Promoted Pins option in the North America and the UK, Pinterest has announced that they're expanding Promoted Pins to three new regions - Ireland, Australia and New Zealand.
As per Pinterest:
"Promoted Pins help people find the products and services they can use-now or in the future-to turn inspiration into reality. Thousands of businesses use Promoted Pins to reach Pinterest's uniquely engaged and action-oriented audience when they're most likely to be looking for new brands and ideas."
Annoyingly, Pinterest hasn't offered any specific stats on Promoted Pin use, outside of 'thousands of businesses', but they have provided some stats on platform use in the three nations they're extending into.
Ireland
- Monthly active users grew by more than 25% last year
- 200K ideas are saved each day in Ireland
- Top categories include: fashion, hair and beauty, DIY projects, home decor and food
Australia
- Monthly active users grew by more than 20% last year
- 2 million ideas are saved each day in Australia
- Top categories include: DIY projects, food and drink, fashion, art and home decor
New Zealand
- Monthly active users grew by more than 25% last year
- 400K ideas are saved each day in New Zealand
- Top categories include: DIY projects, home decor, food and drink, fashion and art
Those are some interesting insights - if your brand is operating in any of these areas, it's likely worth investigating if Pinterest is worth your time and effort.
The expansion of Prompted Pins is the latest addition to Pinterest's growing business platform. In the past year, Pinterest has rolled improved buyable pins, advanced image search capabilities, remarketing and custom audience tools, video Pins and an entirely re-designed mobile app experience. They're also now testing their innovative 'Pinterest Lens' real-world discovery tool, and they recently added in search ads to enable brands to tap into the more than two billion searches conducted on the platform every month.
And with the majority of Pinterest's 150 million monthly active users being outside the US, you can expect more of these options to be expanded to more regions in the near future.
You can find out more information about Pinterest Promoted Pins at ads.pinterest.com.