Pinterest Provides Tips on Re-Purposing Existing Images to Create More Effective Pins
You wanna' know the key secret to Pinterest success? Well, maybe not the key secret, but a critical element nonetheless, and one many businesses overlook.
Pins with taller vertical aspect ratios perform better than horizontal Pins.
Why is that? Take a look at this screenshot:
Which Pins stand out the most?
And that impact is even more prominent on mobile - which you need to take into account considering 80% of Pinterest's traffic comes via mobile device.
Definitely, taking the extra time to create taller, Pinterest-specific images will improve your on-platform performance - but it does take additional time, you need to compose new images to meet that Pinterest's optimal requirements (Pinterest's ideal vertical aspect ratio is 1:2.8).
To help with this, Pinterest recently released a quick guide on how to create better Pins by re-purposing content from other networks.
Using the example of von Holzhausen, an LA-based business that sells minimalist luxury accessories, Pinterest helped create a Promoted Pin campaign by utilizing existing their image assets.
Pinterest's team created this Pin, using Canva to put the content together and add a simple text overlay.
They then ran two Promoted Pin campaigns, one with the above image, and another using this more basic, single photo taken from Von Holzhausen's website.
"After running the campaign for two weeks, we saw that the multi-product Pin with text overlay had 7x more engagement than the Pin with a single product."
Using this as a guide, Pinterest recommends the following best practices when looking to re-purpose your existing image assets as Pins.
- Create a Pin by stacking two Instagram images on top of one another and adding a simple text overlay adding context to the image
- Crop horizontal email, website or print image assets to create a Pin
- Reuse Facebook ad images by cropping them to create a vertical Pin image
- Use Photoshop to create multi-product Pins or add text overlays to your Pins. You can also use easy-to-use online image editing tools such as Canva or PicMonkey.
Once you've created your Pin image, upload it, then edit to link back to your website.
It's a fairly simple outline, but as noted, it's an important one, considering the comparative effectiveness of taller Pins - and worth consideration either way.
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