Do you run a travel-related business? Are you utilizing Pinterest in your social marketing efforts?
If you're not, you should be - according to Pinterest's data, 75% of travel pinners say Pins from brands are useful, while the platform reaches 2X more online travelers than top agency. sites.
These are just two of the data notes included in Pinterest's new infographic, which outlines the growing opportunities for travel marketers on the platform, and exactly what Pinners are looking for in the category.
There are some key points to note here - worth considering in your marketing strategy.