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The 21st century workplace is defined by the fluid nature of the workplace, shorter career cycles for men and women who will definitely leap onto something else sooner rather than later and a social media "conversation" that simply seems to respect none of the traditional boundaries.
Companies that need to do well have to find a way "...to establish shared values, common goals and a common purpose people can rally around of." This was the message from Tanveer Naseer, a thought leader in this area, author of the book Leadership Vertigo and guest of the #SMTPowerTalk show this month.
"Leadership comes in many different ways and forms and you need to know when to follow and when to lead," added Ana Hoffman opening the way for Tanveer to bring in his insights of how leadership is evolving in a social media environment, led by our increasing accumulation of data.
Key to everything, of course is "Trust". Without trust no relational exchange of any kind can take place. Trust is key to building relationships, making new contacts and building credibility. As Ana says in the video "Trust does not come naturally," you have to work at it. "Presence is key. If you cannot be there then the trust factor begins to dip."
Social media is not a broadcast channel even if many companies and brands continue to use it as such. Social media continues to be a huge challenge. Whether you are marketing, creating a brand, generating leads, leading the conversation or, even, just dipping a toe in the water you have to maintain the kind of presence that allows those who see you realize that you are a person, first and everything else second.
Both Tanveer and Ana provided a whole lot of insights on just how to achieve this without running the risk of being perceived as insincere or inauthentic. We have been discussing the issues around authenticity since the #SMTPowerTalk series started pretty much and the fact that they continue to present a challenge is an indication of how important they are.
Catch the full 30-minute Hangout On Air, on Leadership in Social Media, below:
Subscribe to the Social Media Today YouTube Channel (if you haven't already) here, and join us at Google+ so you do not miss any future updates. SMT Power Talks are held on the second Wednesday of every month.