According to Snapchat:
“Nearly half of US Snapchatters (44%) look to friends and family for recommendations on alcoholic beverage purchases, vs. only 19% of non-Snapchatters”
That’s just one of the stats highlighted in this new infographic, which outlines the opportunity for beverage marketers on the ephemeral content platform.
And while there may be some concerns with the age bracket for Snapchat when marketing alcohol-based products (given the app skews so young), Snapchat says that 50% of daily new Snapchatters are 25 or older. And given the fun, party scene focus of the app, the marketing opportunity makes perfect sense.
Check out Snapchat’s full infographic below for more insights.