Social Media and Travel: How People Like, Tweet and Share Their Way Across the Globe [Infographic]
As they have with most elements of day-to-day life, social platforms have become critical companions for those planning holidays and trips. And given that worldwide digital travel sales are expected to see double digit growth through to 2020 - reaching $817 billion by that time - it's worth noting the rising importance of social in travel planning, and how your business can tap into that stream to maximize your results.
To provide some additional insight on this, the team at WebPageFX have put together this infographic, which outlines how people use social in their travel planning - which specific elements they're more likely to research on social, how they go about conducting that research and which are the top digital platforms for inspiring such plans.
The graphic also looks at how people use social to document their journeys, which, in turn, then inspires others to do the take similar trips. Valuable insight for those looking to promote their holiday and travel related content and products.
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