Following on from my post warning against the increased emergence of self titled Social Media 'Gurus', I thought it would be good to take a tongue in cheek look at some things your local 'Guru' may say to try and gain your business.
1 - 'In one day I will have your Social Media strategy created and implemented'
We all know that is Puffin Poo right?!? One day cannot scratch the surface of the work required.
2 - 'The greatest thing about twitter is the fact that it is a massive broacast tool and everybody on there is listening'
Simple - Broadcast and die.
3 - 'The Social Media world is fast, and that is how your sales will rise as soon as you start using it'
An end goal (perhaps) but there is some serious work to do before that happens. Don't get bogged down in traditional ROI.
4 - 'Did you know Facebook has over 500 million users? And guess what, they all want to talk you!'
They don't. To resonate with anybody in the Facebook space you have to work hard and offer extreme value. This is still people's personal space.
So guys over to you, what are the nonsense Social Media statements you have heard over and over again? Have you come across a useless 'guru'? Tell me!
Mike