"Small is the new big". That was the title of Seth Godin's post on June 5th 2005. The latest post of Sarah Perez issued on August 4th could have been "Lifestreaming is the new big". Instead it has been "The Future of blogging revealed". Which actually may be the right way to do. Lifestreaming has become sort of hype since Twitter generalized it ("say anything but in 140 caracters"). Facebook also generated a lifestreaming tool, the famous activity stream. And those two have moved the Internet. But why and how blogs might be killed by lifestreaming social tools? Why lifestreaming may become the new big thing? A new wave has come and if you want to surf it, you should prepare to ride it now.
Some tech factors have started the move: iPhone proving that mobile can provide fine web experience, as well as indirectly facilitating the spread of unlimited access to the Internet on mobile, general will to tend to simplicity, speed, efficiency. And a new web generation has risen. A new generation to which blogging is fine, but too slow, not that easy, and not that much efficient. And some old and tired of blogging famous people (hey, that's already 4 years blogging being trendy) willing to retire, but without loosing all connections to where they belong (sort of).
That way Twitter has taken the floor, Qik too, FriendFeed become used by many influential people of the Valley, leading their followers to these applications, and more. We've not yet seen the new generation make the current retire. But looking at what's happening, the new generation has already taken the floor: old blogging soldiers have become new young generation leaders. They don't want to get engaged with tech problems anymore, they want to plug and play. They've made their time evangelizing average users, they now decided to evangelize companies to fit their need. Or if we were to be rude, those bloggers giving lectures to companies about what they did, don't have anymore added value and now are consumers, influential ones, but not much. Like others they become "feedbackers".
The global trend is about speed and efficiency, but all this new big thing is supported by mobile development (remember Twitter, Qik, iPhone, and others ?). Lifestreaming may be the next big thing regarding "blogging" (though blogging has first been developed to easily post web messages, which is still the case with those new apps), but that means current blogging is about to get absorbed by journalism, or at least become part of. Which is quite the way it happens. What's you opinion?
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By Romain Péchard
Fast.Fwd.Innov@tion