Is your ad agency ready for the evolution of mobile marketing?
The number of people who use Internet-enabled mobile devices is expected to pass 1 billion by 2013. According to eMarketer, mobile advertising spending is going to increase from a mere $416 million in 2009 to $1.560 billion in 2013.
In a recent article for Online Media Daily, Erik Sass, highlights a survey published by ABC Interactive (ABCi), titled "Going Mobile: How Publishers Are Preparing for the Burgeoning Mobile Market."
Some of the survey's key findings:
- 80% of publishers believe people will rely more on mobile devices as a primary information source in coming years
- 70% said mobile is receiving more attention at their publication this year than last year
- 44% said visits from mobile devices boosted their Web traffic by 10% per day
- 17% of respondents said their company had already developed a smartphone app
- 56% of responders said they plan to develop an app in the next two years
- 57.5% of newspapers and 44.7% of magazines already format their sites for mobile devices
- Over half the survey respondents believe both advertising and subscriptions will be key to the future success of mobile business models