This may not be web 2.0 or intranet specific but it is worth drawing attention to. Steve Jobs recently gave a speech at Macworld and nearly simultaneously Bill Gates and Michael Dell spoke at the Consumer Electronics Show. These speeches were striking contrasts in style and substance. |
Maybe enough for us to understand why Apple gets so much attention even though it is so much smaller than Microsoft and Dell. Look at the tag clouds from the speeches to see what words were used. This might help the next time you need to make a speech or give a presentation. The tag clouds highlight the importance of using the right words when making the case for something. Words that excite people rather than tired jargon that bore. Click to see the actual tag clouds.
http://feeds.feedburner.com/~r/AvenueARazorfish-Th...