As noted in this new infographic from EveryoneSocial, today's companies face two key problems in their marketing efforts:
- Competition for brands to reach their customers is higher than ever
- Only a small proportion of employees consider themselves engaged at work
This is especially true in social media marketing - as evidenced by Facebook's latest News Feed shifts, social media is, by definition, a social medium, it's not designed to be a push marketing tool. As such, you need people to be engaging, to be sharing your message, to be talking about your products and services in the relevant channels. But sparking that conversation is more difficult than simply paying for ads.
This is where employee advocacy comes in. Every company is made up of people, and those people are increasingly likely to be active users of social platforms. That presents brands with an opportunity to extend their messaging by ensuring their employees are engaged and interested in the work they do.
But how do you do that? Check out the below infographic, which includes some key stats on the benefits of employee advocacy, and tips on how to implement your own employee engagement program.