It's not news that newspaper revenue derived from advertising and subscriptions is rapidly eroding. While Madison Avenue worries about the recession and its impact on advertising in general, numbers recently published by the Newspaper Association of America indicate online advertising only continues to rise.
Perhaps most interesting is the impending intersection between the decline of a 200 year old institution and a new medium competing for the same precious ad dollars for only the last 15 years. According to this chart, the collision could occur as soon as the end of this year.
The fate of newspapers is tied to the publisher's adeptness and mastery to reinvent the model for the creation, distribution, and promotion of information as it identifies and connects to the shift in social consumption. Content must migrate to the individual attention dashboard in order to trigger a reaction and reverberate across the social graph, and in turn, lead viewers, friends, and friends of friends back to the source of information.
It's a value cycle that warrants ongoing sustenance in order to build a thriving community. It also injects a new formula that humanizes content and lays a foundation for contextual relationship building (online and in real life), linking the people who write to the people who read, share and respond, where they congregate online.
The human network can help traditional media effectively adapt to the social Web.
Tracking the Newspaper Fallout:
Paper Cuts
TheMediaisDying
Helpful Posts on PR 2.0:
- The Growth of Newspapers Online? Yes and No
- Newspapers are Old News
- Newspapers Respond to the Social Web
- The Social Effect
- Putting the Public Back in Public Relations is Now Available
- Twitter and Social Networks Usher in a New Era of Social CRM
- The Human Network = The Social Economy
- In the Statusphere, ADD Creates Opportunities for Collaboration and Education
- Humanizing Social Networks, Revealing the People Powering Social Media
- Are Blogs Losing Authority to the Statusphere?
- Social Networks Now More Popular than Email; Facebook Surpasses MySpace
- I Like You
- The Ties that Bind Us - Visualizing Relationships on Twitter and Social Networks
- Make Tweet Love - Top Tips for Building Twitter Relationships
- The Battle for Your Social Status
- Twitter Tools for Communication and Community Professionals
- Is Twitter a Viable Conversation Platform
- Is FriendFeed the Next Conversation Platform
- The Social Revolution is Our Industrial Revolution
- The State of Social Media
- Free ebook: The Essential Guide to Social Media
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook
---
Subscribe to the PR 2.0 RSS feed.
---
pr pr+2.0 pr2.0 public+relations marketing advertising interactive social+media socialmedia brian+solis social media media2.0 media+2.0 2.0 smo social+media+optimization marcom communication publicity newspaper online ad advertising revenue journalist journalism news magazine print
Link to original post
Perhaps most interesting is the impending intersection between the decline of a 200 year old institution and a new medium competing for the same precious ad dollars for only the last 15 years. According to this chart, the collision could occur as soon as the end of this year.
The fate of newspapers is tied to the publisher's adeptness and mastery to reinvent the model for the creation, distribution, and promotion of information as it identifies and connects to the shift in social consumption. Content must migrate to the individual attention dashboard in order to trigger a reaction and reverberate across the social graph, and in turn, lead viewers, friends, and friends of friends back to the source of information.
It's a value cycle that warrants ongoing sustenance in order to build a thriving community. It also injects a new formula that humanizes content and lays a foundation for contextual relationship building (online and in real life), linking the people who write to the people who read, share and respond, where they congregate online.
The human network can help traditional media effectively adapt to the social Web.
Tracking the Newspaper Fallout:
Paper Cuts
TheMediaisDying
Helpful Posts on PR 2.0:
- The Growth of Newspapers Online? Yes and No
- Newspapers are Old News
- Newspapers Respond to the Social Web
- The Social Effect
- Putting the Public Back in Public Relations is Now Available
- Twitter and Social Networks Usher in a New Era of Social CRM
- The Human Network = The Social Economy
- In the Statusphere, ADD Creates Opportunities for Collaboration and Education
- Humanizing Social Networks, Revealing the People Powering Social Media
- Are Blogs Losing Authority to the Statusphere?
- Social Networks Now More Popular than Email; Facebook Surpasses MySpace
- I Like You
- The Ties that Bind Us - Visualizing Relationships on Twitter and Social Networks
- Make Tweet Love - Top Tips for Building Twitter Relationships
- The Battle for Your Social Status
- Twitter Tools for Communication and Community Professionals
- Is Twitter a Viable Conversation Platform
- Is FriendFeed the Next Conversation Platform
- The Social Revolution is Our Industrial Revolution
- The State of Social Media
- Free ebook: The Essential Guide to Social Media
Connect with me on:
Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Social Median, or Facebook
---
Subscribe to the PR 2.0 RSS feed.
---
pr pr+2.0 pr2.0 public+relations marketing advertising interactive social+media socialmedia brian+solis social media media2.0 media+2.0 2.0 smo social+media+optimization marcom communication publicity newspaper online ad advertising revenue journalist journalism news magazine print
Link to original post
