Social media has become a key part of our broader interactive process, but one area in which social has particular relevance is in documenting parenthood, and the lives of our young ones as they grow. That’s important, not only from the parents’ perspective, but also from the viewpoint of the children, some of which now have their entire life history documented online.
There are various questions around how, and when, we should post pictures of our children online, with privacy concerns to consider, along with the longer term impacts of having such content on the web. From a marketing perspective, it’s also interesting to consider how parents use social, and how their habits change when they become parents.
To provide some perspective on these issues, Mac and Mia recently surveyed 2,000 new parents to ask them how they use social media to document their children. They’ve gathered their findings into this new infographic – some interesting perspective to consider on the various angles.