What's your number? We're talking about your Klout Score, that is. The Klout Score is what every individual and business seems to be talking about these days. It is exactly what we need in the age of social networking because the Klout Score measures the power invested by a social media user.
What is Klout?
The Klout Score measures social influence and quantifies a user's ability to interact with others. This means that when you or your company engages with other users through social media, data from social networks is used to calculate a number known as a Klout Score. The Klout measures 3 things: true reach (how many people you influence), amplification (how much you influence them) and network impact (the influence of your network). Whether or not you are registered with Klout, every user has a Klout Score. So far the only one person known to possess a perfect Klout Score of 100 is Justin Bieber.
What changes have been made?
Klout updated its algorithm this week in an effort to "clean up and normalize" social media sites, according to Klout CEO Joe Fernandez. This attempt lowered the Klout Score of the majority of social media users which has angered many. The update also aims to make reach and amplification easier to understand.
Does Klout Score matter?
Your Klout Score does matter! It helps you know whether or not you are influencing those in your network. Keep in mind that people use social media to mention a brand. Influential people have a greater impact on trends and services. Sites such as HootSuite now display a user's Klout Score on the Twitter Bio so others can easily access the number. Your number may change someone's first impression of you!
How do you increase your Klout Score?
- Be outgoing with involved users. Interacting with inactive users can lower your score.
- Be the big man on campus. Try to get more people to follow you than you follow in return.
- Be trendy. Follow the trending topics and add your own twist to the conversation.
What changes have you made to increase your Klout Score? What are your thoughts on the Klout algorithm update? We want to know so add your comments below!
Originally posted on YourSocialMove.com.