The New Age of Transparency for Social Advertisers [Infographic]
While social advertising is growing fast, so too is the need for increased transparency in performance data to help businesses better manage their spend.
This is among the key findings of a recent research report conducted by Brand Innovators who surveyed over 200 digital marketing professionals to get their thoughts on the state of social advertising, with a particular focus on data usage and the challenges they face in maximizing its potential.
Unified has collated their findings into this new infographic, which outlines the current state and the growing focus on business intelligence to help make better use of social data in 2017.
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