Information hoarders are an endangered species. It's not enough to know something anymore, because the internet knows it, too. If you don't share it, someone, somewhere, will. Your value to a company is no longer your tribal knowledge, because knowledge is currency now, and it's traded on a massive free market.
To many professionals in arenas like communications, customer service, even sales or management, social media represents a threat to their domain. Being obsolete is a scary thing. Decades of career knowledge feel feeble when parked up against the newest, fastest moving thing riding on the back of technology. Relearning what we've worked so hard to know already seems a daunting, even angering task.
After all, would you like to be told that the way you've been doing your job for decades is inherently flawed in a modern business environment?
But the truth is we don't need filters, spin doctors, and gatekeepers as much, because we feel more capable than ever before of vetting our own information. We want it fact-based, so we can decide for ourselves. And if it's access we want and can't get, we can build our networks outside your walls instead.
I can build my own distribution channels now faster, and without frills. So I don't need your roads. I can build my own.
Punditry alone cannot survive without substance any longer, because we're all pundits of our own design (with or without pedigree). Credentials are only as valuable as the work they enable. They may help you skip the line a bit, but you're still earning credibility now in an ad hoc court of peers.
Perhaps the root of many endless and circular conversations about ROI, shiny objects, and fads is really code for "I'm not sure I understand my place in all of this" or "I don't know how to translate what I know now into a relevant, meaningful role."
Which is understandably human. We rail against what we don't understand, or the things that threaten the comfort (complacency?) of what we know now.
Evolution and change is inevitable. But the very humanity we're seeking to draw out of businesses is precisely what may very well lie at the center of the adoption impasse.We don't talk about it much, because talking about our professional insecurities in a business meeting just doesn't seem like it fits well.
So instead we bluster, we pontificate, we trivialize. But we never really quite get to the heart of the matter.
Which has me asking myself (and you, of course): How do we reframe our conversations and lectures about all this social stuff and make them as rooted in the human element as we're imploring the business world to be?
image by Everfalling
Link to original post