The State of B2B Content Marketing: 6 Things Every Brand Needs to Know [Infographic]
While content marketing has grown to become an established element in most sectors, the B2B space has been a little slower to catch on. But now, with the growth of content more broadly, B2B companies are developing their content tactics, and implementing more measurable, accountable practices to make best use of content marketing within their production flow.
But even so, B2B content marketing is still evolving, with many businesses still working to outline the most beneficial practices, as evidenced by this new infographic from MDG advertising, which provides an overview of a range of B2B content marketing trends.
There are some really interesting stats and insights to consider here, including input on ideal content types for lead generation, the roles of different content formats, and the best platforms for promotion.
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