Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budget. However, the majority of them aren't sure about how to measure the success of this relatively new medium. Uberflip's latest infographic illustrates the increasing adoption of social ads among marketers, the amount of dollars allocated on these channels, and the effectiveness of paid social media campaigns.
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For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.By Andrew Hutchinson and Emma Wiltshire • Nov. 2, 2022