Seth Godin has done it again- I have no idea how he cranks out so many books from such brilliant perspectives. His latest book, We are All Weird, is about the disappearance of the mass market and how the one-size-fits-all no longer exists. The new normal is about being authentic with lots customization and personalization sprinkled throughout. Today he hosted a teleconference for his book launch and quotes, Dr. Seuss, with "We are all a little weird and life's a little weird, and when we find someone whose weirdness is compatible with ours, we join up with them and fall in mutual weirdness and call it love."
When I get training requests, they usually start the dialogue by saying, "our inside sales organization is very different." Seriously, there isn't one inside sales director that describes their inside sales organization as very vanilla, generic, predictable. They are complicated, their systems are messed up, their marketing organization is on steroids, they have the garden variety of inside teams calling on many verticals selling too many product to remember. Their talent ranges from new hires to seasoned pros to team leads to managers to systems engineers who have the sales bug. Their customers suffer from the same 2.0 crazyness.
Their differences may all sound weird but I get it, I get them, I hear them and customize my offerings exclusively for them. I believe in order to function in inside sales, we must all have alittle weirdness inside as like Dr Seuss says, we fall in mutual weirdness and call it love.