1. Coca-Cola: 3,996,163 fans
2. Starbucks: 5,034,578 fans
3. Disney: 2,119,773 fans
4. Victoria's Secret: 2,151,895 fans
5. iTunes: 2,236,306 fans
6. Vitaminwater: 1,087,153 fans
7. YouTube: 3,733,242 fans
8. Chick-fil-A: 1,221,064 fans
9. Red Bull: 1,623,102 fans
10. T.G.I. Friday's: 974,192 fans
Swedish fashion retailer H&M is at number 24 (1,341,742 fans). The motivation for the ranking: "The High fan interaction. The fashion retailer has had success in generating tens of thousands of responses with polls."
It is also interesting to find the U.S. retailer Target on #43. Target took some heat in early 2008, when a PR representative responded to a blogger request like this:
"Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets.
This practice is in place to allow us to focus on publications that reach our core guest."
It seems that Target indeed learned from that incident.
Tags: facebook, brands, coke, facebook, coke. Ping.
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