Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it!
A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies about social media programs and campaigns. I was fortunate enough to hear my good friend and colleague, Ken Kaplan present on behalf of Intel. I also had the pleasure of listening to Andy Sernovitz from the Blog Council discuss the importance of disclosure. He uses a very basic acronym, the three E's to describe disclosure in social media:
- disclosure is ESSENTIAL
- disclosure is EASY
- disclosure requires EDUCATION
I am happy to work for a company like Intel that actually gets it and values full disclosure and transparency in all of our social media efforts.