This week people were buzzing on social about a fictional divorce ("The Simpsons" has been on for 27 seasons, I understand the attachment and resulting heartbreak there), and music festival acts gracing the stages of Gov Ball NYC.
Starbucks PSL enthusiasts can rejoice in the release of six new flavors, and Apple's WWDC garnered the tech set's undivided attention.
But yesterday afternoon's news that Twitter CEO Dick Costolo is stepping down overshadowed all other social conversations.
The essential leader of the social media free world is outtie, social data is about to get incredibly meta.
Move over Dick Costolo, there's a new Dogg in town
No one reacts to breaking news quite like the internet. Especially when that news occurs on an unsuspecting Thursday evening. Especially, again, when that news revolves around a CEO of a major social platform stepping down.
Dick Costolo is out at Twitter, and the internet erupted mentioning the news more than 32,000 times in well under 24 hours. Of course, Jack Dorsey received many mentions as he is set to be Twitter's Interim CEO, but as speculation grows around Costolo's replacement Snoop Dogg was more than happy to jump into the conversation, as you can see in the cloud below.
#SnoopforCEO became it's own beast of a hashtag lion. Because the internet is just that amazing.
As the announcement broke, and the flurry of speculation, commentary and news swelled many took to Twitter to thank Costolo as the hashtag #ThankYouDickC accumulated almost 6.5 million impressions.
We'll be sure to keep a keen eye on this conversation, as it has only just begun.
Gov Ball NYC: More than Florence and flower crowns
This year's Governors Ball has come and gone and all that's left are hangovers, perforated eardrums and memories... along with social posts as Gov Ball amassed over 43,000 mentions online.
It appears that the slight majority of attendees were women, or at least they lead the way in unique authorship with 54% of unique Twitter authors around the Gov Ball conversation.
A breakdown of the major topics by author gender can be seen in the cloud below:
Governors Ball mentions peaked on Friday Night at 10 p.m. EST, as Drake took the stage, the first day of the festival. No one can top that Drake appeal.
Top acts mentioned online were not surprising, as all the headliners were referenced most often:
Florence + the Machine
Lana Del Rey
The Black Keys
... as can be seen in the overall Governors Ball topic mentions below:
You can see the top hashtags associated with Governors Ball, and many more Twitter metrics in the following table:
Apple's WWDC 2015
Apple's Worldwide Developers Conference kicked-off this week, and now that everyone has had a chance to digest each announcement let's take a look at the social data behind the day.
With more than 259,000 mentions surrounding the conference, WWDC certainly had the internet talking. A large majority of all Twitter authors were male, as men comprised 79% of unique authors.
Celebrities certainly had an impact as mentions peaked during Apple's intro with Bill Hader, as well as during Drake's appearance to discuss Apple Music. Mentions also peaked during:
Apple Pay's UK launch announcement
iPad's multi-tasking capabilities
Swift's open source announcement.
You can see which announcements received the most buzz in the chart below:
Mocha. Orange. Frappuccinos! Possibly...
Starbucks sure knows how to celebrate their 20th birthday. The announcement of six new frappuccino flavors has generated over 8,000 online mentions, and as that number continues to grow, the all important question of, "Which flavors will be a hit and which won't?" is already becoming clear. At least according to social media.
With 66% of unique Twitter authorship, women are certainly leading the discussion around the new flavors, and they are clueing everyone in on which flavor they are most excited to try.
A topic cloud around the new frappuccino flavors can be seen below, and you can see which flavors have been making the biggest impact.
The flavor leading the way is Red Velvet with 1,005 mentions followed by:
Cotton Candy - 947 mentions
Cupcake - 364 mentions
Cinnamon Roll - 295 mentions
Lemon Bar - 271 mentions
Caramel Cocoa Cluster - 253
A list of all the top hashtags around Starbucks' announcement can be seen here.
Best CEO in America is...
Glassdoor's report surrounding the Best CEOs in America, based off of employee surveys, has named Google's Larry Page the best, but where are his employees when it comes to showing social support?
The continually growing conversation, and the hashtag #Top CEOs has garnered more than 1.1M impressions, but the social winner is clearly T-Mobile's CEO, John Legere. His supporters have created their own hashtag, #JohnLegereRocks, and it has more than 3.3M impressions - as does T-Mobile's branding hashtag #UnCarrier.
Another CEO who looks to be gaining more social attention is Vishal Sikka, CEO of Infosys. Both he and his company are among the top mentioned tweeters, compiling more than 200,000 impressions.
Throw a No-No, Get Your Own Hashtag
San Francisco Giants' rookie pitcher, Chris Heston, threw the first no-hitter of the 2015 season, and amidst all the praise and accolades one receives from performing such a feat, he also got his own hashtag.
In a night with several notable sporting events, Heston's no-hitter has amassed over 8,600 mentions, and his specialized hashtag, #HestoNoNo, earned more than 7M impressions.
Since the game took place between the Mets and Giants, we looked to each club's home city. San Francisco clearly had more to say - despite the game being played in New York - and dominated the Big Apple with more than 2.5 times as many mentions of the no-hitter. Each team's home state reflected this, as can be seen in the chart below.
Simpsons' Divorce: Cartoon couple calls it quits
To be fair, it is the Simpsons, and it has been 27 seasons. The recent announcement that Homer and Marge might get a divorce in the latest season got fans up-in-arms as the topic has received over 2,600 mentions online.
Men appear to be yelling louder than women, as they account for 62% of unique Twitter authors around this topic.
But news outlets really seem to be dominating the conversation as all the Top Tweeters are media outlets' Twitter handles.
In fact, some media outlets beat out The Simpsons' executive producer, Al Jean, in the Most Mentioned Tweeters category.
But seriously, it's #JustATampon
There are fun, frivolous hashtags and then there are those that try to provoke thought and conversation. #JustATampon is the latter. A few days after appearing on Twitter it has been used over 2,900 times.
The conversation is dominated by women with three out of every four mentions coming from female authors, and the majority of the conversation is taking place in the United Kingdom (being lead by England). The goal is to break down any stigmas of discussing menstruation, but according to the social conversation men might still not be as comfortable discussing this topic and are chiming in with only 25% of the conversation.
The #JustATampon hashtag has received more than 26M impressions, while the conversation as a whole is certainly gaining more attention.
In partnership with Monster, a global leader in connecting people with jobs, we released the #USjobjoy report and infographic this week. This year-long social media study reveals how people talk about their jobs in the U.S., which states have the most, and the least job happiness, how the genders differ when it comes to Twitter job talk, and much more. CNBC, Mashable and Glamour all had their own take on the data, with the intriguing state-by-state breakdown revealing West Coasters to be far happier when it comes to talking about their jobs on Twitter than East Coast residents. Surprised? Possibly.
Download the report for free.