Twitter's looking to provide more assistance to brands looking to maximize their on-platform efforts with the launch of 'Twitter Next', a new, strategic arm of Twitter Marketing which will provide a range of insights and advice to selected business partners.
Meet Twitter Next, our expanded team of strategists, technologists, program managers, and designers focused on a single goal: to help brands create human-centric ideas worth talking about. pic.twitter.com/eMJyY5XoBo— Twitter Marketing (@TwitterMktg) September 18, 2019
"As the industry has shifted, so have the needs of marketers who want to break through the clutter and drive conversations about their campaigns, products and messages. That’s why today, we are evolving Twitter’s brand strategy team and re-orienting our offerings around a single mission: to create human-centric ideas worth talking about."
Human-centric ideas. As opposed to non-human, I guess?
Buzz terms aside, the aim of Twitter Next is to "partner with the industry’s largest advertisers and leverage cutting edge tech to power Twitter’s most innovative brand activations".
Okay, there are still quite a few buzz terms there. Basically, Twitter Next will utilize advanced data insights, based on the constant flow of tweets, to provide more in-depth strategic direction, and help businesses maximize their tweet campaigns.
Twitter Next will also look to tap into new Twitter functionalities - for example, it recently worked with KFC in the UK to help the company utilize Twitter threads in a more interesting way.
By using Twitter's internal experts, and their advanced knowledge of new and coming features, Next will help businesses make better use of the latest platform options, helping to keep them front of mind, and up to date with consumer trends and engagement.
It will be limited to larger brands, though if you're interested, you can contact your local Twitter representative or DM @ajos on Twitter.
"At Twitter Next, we learn from the past, live in the moment and focus on what can be."
Yep, the buzzword density is very thick, but given the capacity to link into Twitter's internal insights, this could be a great opportunity to expand your Twitter potential, and make more of your tweet promotion efforts.
UPDATE (9/25): Twitter has clarified that Twitter Next is not a new strategic arm of Twitter Marketing, but an expansion of Twitter’s Brand Strategy team aimed at better serving clients "through creative ideation and data-driven consulting."