Twitter has published its latest monthly events calendar, highlighting all the key celebrations and topics that are likely to generate significant tweet attention in November, in order to help marketers prepare their strategies.
A new initiative this year, Twitter’s monthly event calendars are a great reference point for content planning, providing an overview of the key happenings and seasonal events that are likely to generate the most buzz on the platform, with noted engagement data based on previous events.
So what’s likely to get the most attention for the penultimate month of 2018?
As noted by Twitter:
“Whether they're music fans who can't wait for the #CMAawards or business professionals attending the #Dreamforce17 conference, there are lots of events happening this fall. And with celebrations for #Thanksgiving and #SmalBizSat, there are plenty of opportunities for your brand to show your personality on Twitter with relevant content.”
Definitely, that period from the 23rd to the 27th will be of major interest for retailers, though interestingly, this time around, Twitter hasn’t highlighted all the smaller ‘Days’ (#PeaceDay, #TalkLikeaPirateDay) which they did in the September version.
Either way, Twitter’s event calendar is a good reference point for content planning, particularly for those looking to maximize their exposure via tweet.