Who uses Twitter anyway? Young people? Old people? Boomers?
On May 31, 2012, Pew Internet released a report answering many questions about Twitter Use 2012. The report discusses Twitter usage over time and tells us:
- Some 15% of online adults use Twitter as of February 2012
- 8% do so on a typical day
- Overall Twitter usage has nearly doubled since the Pew report in November 2010
- The proportion of online adults who use Twitter on a typical day has doubled since May 2011
- The proportion of online adults who use Twitter on a typical day has quadrupled since late 2010
Several demographic groups stand out as having high rates of Twitter usage relative to their peers.
- African-American internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day (this is nearly double the overall average)
- Young adults - One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49.
- City residents - Residents of urban areas are significantly more likely to use Twitter than their rural counterparts.
Twitter use within the overall population remained steady over the past year, yet 18-24 year olds' use of Twitter increased dramatically between May 2011 and February 2012, both overall and on a "typical day" basis. Can this be attributed to the increased usage of smartphones? Currently, 31% of 18-24 year olds interviewed us Twitter.
The proportion of young Internet users who use Twitter on a typical day also doubled over the past year. One in five Internet users ages 18-24 (20%) now use Twitter on a typical day, up from 9% in May 2011. The same is true for slightly older adults.
Twitter usage is highly correlated with the use of smartphones and other mobile technology. One in five smartphone owners are Twitter users.
So, what does this all mean? Where do you fit in with this study? Let us know in the Comments below.