Valentine's Day on Facebook and Instagram [Infographic]
Yes, that's right, Valentine's Day is almost here again (February 14th).
First off, make sure you remember to get your partner something nice. But second, it's time to lock in the details of your Valentine's Day promotion or marketing message, which is especially relevant on your social media properties given the attention the event gets.
To help with this, Facebook have published a new infographic of key stats and trends - across both Facebook and Instagram - for the occasion.
As noted by Facebook:
"Last year, everyone had love for mobile, with the vast majority of posts, videos and photos (89% in the US, 79% in Canada) surrounding the holiday shared on the platform. And more than half of Valentine's Day conversations on Facebook, in both the US and Canada, took place on the day itself-a Sunday. In both countries, more than 20% of conversation happened in the three days prior."
There's a heap of interesting data points in this huge infographic, including demographic-based trends and most used hashtags. If you're looking to maximize your Valentine's Day message on either platform (or both), it's worth taking a look over the insights and refining your strategy accordingly.
You can read the full Facebook "Winning Hearts on Valentine's Day" report, along with additional infographics, here.
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